Matching Gifts are a significant source of “free money” for a non-profit and should be maximized. In order to ensure your success, learning the proven techniques that work in today’s environment is more important than ever. A critical element in increasing matching gifts is creating and maximizing donor awareness.
By developing an On-line, Direct Mail and Telefund Matching Gift strategy and integrating that into your overall campaign, you will not only increase contributions, but you will engage and involve more supporters. Importantly, when properly implemented, these strategies can help increase program efficiencies while increasing revenues.
This Webinar will give you the proven strategies to take advantage of established Matching Gift techniques.
You’ll Learn the Best Practices for Increasing Matching Gifts
- How the American Cancer Society has quadrupled Matching Gifts revenues in three years
- How to identify donors who are matching gift eligible
- How to increase Matching Gift Awareness
- How to get hard to find employer information
- Internet Strategies
This Webinar will also show you how to use your website and your current communications to donors more effectively.
You’ll walk away with MANY best practices you can adopt!
We’ve selected Jim Hammelev, Director, Workplace Mission Support Initiatives for the American Cancer Society. Jim has served as the nationwide strategy lead for matching gifts for the Society and has worked with their affiliates to quadruple the amount of matching gift revenues that the Society receives (currently $10 million dollars). He is convinced the organization can triple this amount.
No matter what the size of your non-profit, knowing whether your donor is matching gift eligible or not is critical. One major gift that is matching gift eligible can of course greatly increase the size of the gift. Some non-profits get hundreds of thousands in matching gifts and some get millions. Do not miss the opportunity to learn how to maximize matching gifts for your non-profit.
You will be able to apply this knowledge and the expertise you develop to your campaign immediately.